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Industries

Industry Rankings

Get the latest rankings, measurements and insights, powered by Liquid AI™.

Industry Rankings

Solutions

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Measure Demand

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTIONS

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Accelerate Demand

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTIONS

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Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses.

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth.

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

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View NCS Solution Area

Nielsen's

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth.

Press Release

Solution Overview

Liquid Mix is so Powerful

It feels like having your own media analyst with up to a 45x return on investment... read more

Liquid Mix

Complete Food and Beverage

This Halloween

the candy aisle has a new frontrunner.

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Take the Poll

More Circana Quick Insights

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Webinars

FEATURED

China’s Foodservice & E-commerce in 2025: Challenges & Opportunities

The Future of Media: Smarter, Faster, Connected

Challenge Consumer Assumptions to Steer the Future of Produce & Floral

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Series

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

A Collective View of Global Beauty Market Trends

Insights Hub

FEATURED

Health and Wellness Market Trends

Holiday Consumer Shopping Predictions

GLP-1s and Consumer Behavior/Impact

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Localization

Behind the Wrapper

Go Behind the Scenes of Leading CPG Brands

Hosted by

Marc summers

Discover the stories behind your favorite consumer packaged goods brands with the new online mini-series sponsored by Circana, “Behind the Wrapper.”

This series offers a unique behind-the-scenes look at how CPG brands are made, leveraging Circana's data to tell compelling stories and drive brand awareness and customer engagement.

Watch the trailer for “Behind the Wrapper,” an exciting new online mini-series sponsored by Circana. This innovative series provides an exclusive glimpse into the production processes of leading CPG brands, showcasing how Circana's data insights bring these stories to life. Get ready to be inspired and engaged by the fascinating world of consumer goods.