Circana's Executive Leadership

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Measure Demand

Track business performance against key competitors at every stage of the product lifecycle.

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Accelerate Demand

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Technology

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Liquid Data Go

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

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Nielsen's

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth.

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Solution Overview

Liquid Mix is so Powerful

It feels like having your own media analyst with up to a 45x return on investment... read more

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Complete Food and Beverage

This Halloween

the candy aisle has a new frontrunner.

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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Company

Resources

CPG Consumer Spend Tracker

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Webinars

FEATURED

China’s Foodservice & E-commerce in 2025: Challenges & Opportunities

The Future of Media: Smarter, Faster, Connected

Challenge Consumer Assumptions to Steer the Future of Produce & Floral

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Series

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

A Collective View of Global Beauty Market Trends

Insights Hub

FEATURED

Health and Wellness Market Trends

Holiday Consumer Shopping Predictions

GLP-1s and Consumer Behavior/Impact

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Localization

Leadership

The Circana executive management team comprises seasoned leaders with backgrounds in technology, consumer packaged goods, general merchandise, retail, analytics, and media. They focus on driving Circana's innovation agenda to create value for clients, partners, and employees.