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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Holly Knightly

Chief Financial Officer
Holly Knightly

Holly Knightly became Chief Financial Officer for Circana in August 2024. Previously she was Executive Vice President, Global Finance and Transformation, at Circana.

Knightly has been a senior member of Circana’s finance organization since joining the firm in 2020. During her tenure, she has spearheaded several transformational initiatives across finance and the broader Circana organization. Prior to Circana, Knightly held positions within the finance organizations at Procter & Gamble, General Electric, and James Hardie Building Products, progressing in responsibility across planning and analysis, internal controls, accounting, and transformation.

Knightly earned her MBA from the University of Chicago Booth School of Business and her Bachelor of Science in Accounting from Miami University.

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