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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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Download our weekly U.S. consumer packaged goods sector monitoring report.

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Industry rankings vs. previous data period.

See how Circana can help your business grow.

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Future of™ Office Supplies is now available

Office Supplies
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Office Supplies

The rise of remote working and learning have had a significant impact on the types of office supplies consumers use. At the same time, digital channels have transformed the way people browse, compare, and purchase products.

These profound shifts are creating new challenges for retailers and manufacturers aiming to keep ahead. To help companies navigate this landscape, we provide the broadest and deepest view of the office supplies industry based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Ben Arnold

Ben Arnold

Executive Director, Industry Advisor, Office Supplies

"Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they’re transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine-tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”

With our best-in-class data, you can:

Assess Key Market Trends
Improve Business Planning
Office Supplies
Develop Effective Promotion Strategies
Explore Consumer Insights

INDUSTRY RANKING

Data Spotlight

Office Supplies: Top Sellers Hold Steady, Big Gains for Presentation & Reference


The top three category groups—Writing Instruments, Office Paper, and Office Essentials—maintained their leadership positions with no changes in rank.


Presentation & Reference moved up one spot, driven by a substantial 19.1% increase in sales, while Self-Stick Notes and Office Paper also saw strong growth at 15.4% and 15.3% respectively. Most other categories experienced minimal rank or sales changes, with Specialty Tape showing a slight decline.

Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

Top 10 Books

27 Oct 2025

Insights in Action

September bestsellers reflect the content that readers are prioritizing, including inspiration from trusted voices, practical life advice, and engaging stories - a blend of aspiration and escapism.

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Featured Solutions

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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