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THE SINGLE SOURCE OF TRUTH FOR
Automotive
Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.
To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
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Industry Experts
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term: profit, margin, assortment, and foot traffic. But is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Automotive Sales: Top Categories Hold Steady, Wipers Surge
No changes in rankings were observed among the top 10 Automotive categories this period. The leaders remain Batteries (#1), Motor Oil (#2), and Performance Chemicals (#3). Notably, Wipers experienced a substantial sales increase of 10.8%, while most other categories saw slight declines. The market remains stable at the top, with only minor shifts in sales performance.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
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