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Measure Demand

Track business performance against key competitors at every stage of the product lifecycle.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Liquid Data Go

Designed for small CPG businesses.

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Answer the most pressing business questions.

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Data and analytics for a single source of truth.

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

Learn More

View NCS Solution Area

Nielsen's

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth.

Press Release

Solution Overview

Liquid Mix is so Powerful

It feels like having your own media analyst with up to a 45x return on investment... read more

Liquid Mix

Complete Food and Beverage

This Halloween

the candy aisle has a new frontrunner.

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Take the Poll

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Company

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CPG Consumer Spend Tracker

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Blog

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Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

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Reports

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Analyst Reports

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Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

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Webinars

FEATURED

China’s Foodservice & E-commerce in 2025: Challenges & Opportunities

The Future of Media: Smarter, Faster, Connected

Challenge Consumer Assumptions to Steer the Future of Produce & Floral

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Series

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

A Collective View of Global Beauty Market Trends

Insights Hub

FEATURED

Health and Wellness Market Trends

Holiday Consumer Shopping Predictions

GLP-1s and Consumer Behavior/Impact

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Localization

Nielsen's Marketing Mix is now part of Circana's Measurement Solutions

View Press Release

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NCSolutions is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you.

With our advanced targeting, optimization, measurement, and clean room solutions, you can maximize every media dollar you spend, improve your advertising ROI, and get more clarity about your consumers.