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THE SINGLE SOURCE OF TRUTH FOR
Tobacco
Top tobacco manufacturers use our retailer POS data assets across MULO, and our category expertise empowers analytics initiatives.
The census retailer point-of-sale (POS) data sources from our partnerships with 17 of the top 20 convenience channel retailers.
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Industry Experts
“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Tobacco Category Leaders: Cigarettes, Smokeless Tobacco, and Electronic Smoking Devices Hold Steady
The top three categories by sales rank remain unchanged: Cigarettes (#1), Smokeless Tobacco (#2), and Electronic Smoking Devices (#3). No shifts in rankings occurred versus the prior period. Notably, Electronic Smoking Devices saw the largest percent sales decline at -2.8%. Tobacco Accessories was the only category with a sales increase, up 1.8%. All other categories experienced slight declines.
Source: Circana, Liquid AI™,
August, 2025
Data Source:
Point of Sale (POS) Data
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