THE SINGLE SOURCE OF TRUTH FOR

Retail

Our market-leading capabilities are designed to help you understand purchase behavior, measure performance, maximize product availability, drive product and category growth, and collaborate with suppliers.

The pace and complexity of managing retail businesses continue to rapidly increase.

Retail success requires more speed and a complete understanding of consumer spending across all of retail. Watching the exchange among food, consumer packaged goods, and general merchandise — or discretionary and non-discretionary spending — is critical.

With real-time data insights, we empower you to make informed decisions, adapt quickly to market trends, and drive revenue growth.

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It all starts with our

Industry Experts

Marshal Cohen

Chief Retail Advisor

Expert Bio

“The purse strings are tightening and shifting when it comes to retail spending. Inflation is easing, but consumers continue to feel the pinch of still-elevated food and beverage prices. Impacts of higher prices, lower demand, and weather disruption may be starting to extend beyond discretionary spending. Retailers and manufacturers need to find the trigger points that will motivate the consumer to start to spend, despite reprioritization and the various economic challenges they are facing.”

With our best-in-class data, you can:

Separate Your Business from the Competition 

Grow New Revenue Streams

Understand Price and Promotion

Optimize Assortment

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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Navigating a Triple Squeeze: Finding Growth in an Uncertain Economy

21 Oct 2025

Insights in Action

Navigating a Triple Squeeze: Finding Growth in an Uncertain Economy

Retailers and CPG manufacturers are facing a tough balancing act. Between shifting shopper loyalties, AI-driven expectations, and tariff-influenced cost uncertainty, chief commercial officers (CCOs) and their teams are navigating financial strain while trying to chart a clear path to growth.

Industry Posts

The Forrester Wave™: Retail Planning Platforms, Q4 2023 report

Recognized as a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023 report, Circana is leading a new era in supporting retail data ecosystems and decision making. We provide complete visibility into consumer behaviors, covering $4T in global consumer spending across 26 industries. Our world-class technology and decades of industry expertise and experience transform vast amounts of data into a focused vision. Our relationships with retailers, and capabilities tailored for them, can strengthen your business in this highly competitive, ever-changing global environment.

We bring retailers a holistic picture of categories, cross-category influences, buyer behavior, and more, so they can accelerate decision making and grow new revenue streams. We also offer analytic solutions such as assortment optimization, price and promotion evaluation, loyalty analysis, and more. Imagine seeing all the angles in one place, curated into meaningful insights you can act on.