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Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Future of™ Apparel is now available

Apparel
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Apparel

It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Kristen Classi-Zummo

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”

With our best-in-class data, you can:

Understand Crucial Demographics
Optimize Product Portfolio
Apparel
Benchmark Your Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Apparel Category Sales: Tops, Bottoms, and Intimates Lead, Outerwear Sees Notable
Growth


There were no changes in product rankings this period. The top three leaders remain Tops, Bottoms, and Intimates. Outerwear showed the most substantial growth with a 13.3% increase in sales versus the prior period.


In contrast, Swimwear experienced a significant decline of -19.2%. All other categories saw minor fluctuations, with no shifts in their rank positions.

Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

Top 10 Books

27 Oct 2025

Insights in Action

September bestsellers reflect the content that readers are prioritizing, including inspiration from trusted voices, practical life advice, and engaging stories - a blend of aspiration and escapism.

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Featured Solutions

SOLUTION

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

SOLUTION

Marketing Mix solutions reveal incremental strategy impact, quantify uncertainty, and optimize ROI levers for confident ad budgeting.

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