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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Wei Lin Wong

President, CPG
Wei Lin Wong

As President of CPG, Wei Lin Wong is responsible for leading CPG commercial teams across the globe. This includes client engagement, delivery of innovative solutions, and thought leadership. Previously, Wong was Circana’s President of Retail and Chief Strategy Officer.

Prior to Circana, Wong worked in management consulting as part of Booz & Company, now Strategy&, a PwC company, primarily focused on operating model transformation and organizational efficiency. In prior roles, he was part of the Global Strategy team at Aon Consulting, now Alight Solutions, a leading HR consulting firm based in Chicago.

Wong received his Master of Business Administration from The University of Chicago Booth School of Business and his Bachelor of Science in communications from Northwestern University.

Wong lives in Chicago’s North Center neighborhood with his wife and children.

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