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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

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Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

CASE STUDY

Price and Trade Advantage™ case study sees +£600K Sales growth from revising the pricing strategy

price and trade advantage case study a high end uk department store

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Price & Promotion

INDUSTRIES

Home

CLIENT

Retailer

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The Challenge

A high-end UK department store wanted to understand the role of price in their home categories. More specifically they wanted to understand the optimal price points to maximize revenue.
Insight

Insight

Leveraging the Price and Trade Advantage™ solution, Circana analyzed the price elasticity of each product in the category and ranked them from least to most elastic. Circana recommended:

  • Keeping the price of those products that were the most price sensitive at current levels

  • Increasing the remaining products in the category by 10%, which were not price sensitive

The Results

By increasing the price on the non-price sensitive products, the client yielded +£600K in sales in the first 3 months after the change.

The Results
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+ £600K

Sales

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

View all solutions that

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