Samuel Yan is Circana’s e-commerce commercial lead in China, responsible for managing commercial activities and service delivery.

He has eight years of industry experience, including five years with a strategic consulting firm. His experience spans the beauty, toys, and FMCG industries. He is a growth partnership consultant who focuses on helping his clients achieve incremental growth in a changing world. Yan shares his industry knowledge and perspective with Circana’s executive-level clients across China, Europe, and North America. He is a frequent speaker at many conferences and events.

Yan holds a master’s degree in international business from Kedge Business School in France. In addition to Mandarin, he speaks English and French.