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is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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B Book 2024: The Global State of Beauty and Outlook from Circana

  • Enterprise40
  • Mar 6, 2024
  • 1 min read

Updated: Apr 28

B Book 2024

The Global State of Beauty and Outlook from Circana


Inspire actions and unlock business growth with this year’s B Book. Featuring the most complete view of the global beauty industry in a convenient online format, our B Book shines new light on the biggest trends of 2023 and how they’ll shape the year ahead. Get the latest perspectives from our experts around the world to navigate the changing landscape in 2024 and beyond.


Complete the form to see this year’s B Book:B Book — The Global State of Beauty and Outlook from Circana >

At Circana, we deliver unprecedented clarity on beauty trends across prestige and mass markets with granularity and precision you can’t get anywhere else. Our complete views, unparalleled technology, and deep industry expertise allow us to push beyond insights into ideas that lead to better outcomes.



Enterprise40

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Featuring the most complete view of the global beauty industry in a convenient online format...

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