London UK -  30 September 2025 – The Beverage Forum has confirmed Circana, a leading advisor on the complexity of consumer behaviour, as the official Data & Insights Partner for its first-ever European edition. The event takes place at London’s Indigo, O2 on 7 October 2025.

Circana’s Senior Vice President & Industry Advisor, Ananda Roy, will deliver the keynote address, setting the stage for a day of high-level discussion on the future of the global beverage industry. Drawing on unrivalled data and analytics, Circana will share insights into the forces shaping category growth, innovation, and sustainability. Roy’s influential reports, including Europe’s Innovation Pacesetters and Sustainability Matters: No Plan B, have become essential reading for industry leaders worldwide.

Hosted by L.A. Libations, The Beverage Forum is recognised as one of the beverage industry’s most high-profile gatherings, bringing together brand owners, retailers, investors, and entrepreneurs. The 2025 London event will feature an agenda of thought-provoking sessions and networking opportunities, all compressed into an impactful one-day format.

Danny Stepper, CEO of LA Libations commented: “The Beverage Forum has always been about bringing the brightest minds in beverages together to share ideas and spark growth. Expanding to Europe in 2025 means even more opportunities for leaders, entrepreneurs, and innovators to connect, strike meaningful partnerships, and explore the fast-growing functional beverage space. With Circana as our official Data & Insights Partner, attendees will benefit from world-class intelligence on consumer behaviour and market dynamics; an invaluable asset as we shape the future of the industry." 

Ananda Roy, Senior Vice President & Industry Advisor, Circana said: “This year marks a pivotal moment for the beverage industry. Growth will not come from short-term disruption but from strategic reinvention. As new consumers, needs, and occasions reshape the market, category leadership will belong to those who strengthen their capabilities; innovating with purpose, embedding sustainability, and engaging shoppers in credible and lasting ways.”

The full agenda for Europe’s first forum can be viewed here. 

About Circana

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana’s Liquid Data^® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at circana.com.

About L.A. Libations

L.A. Libations is the premier beverage incubation platform that partners with emerging brands to guide them from concept to commercialisation. Known for their industry expertise and visionary leadership, L.A. Libations nurtures beverage brands through a unique process of incubation and scaling, resulting in some of the industry’s most successful brands. www.lalibations.com 

The Beverage Forum 

For over three decades, The Beverage Forum has stood as the premier global gathering for senior executives in the beverage industry worldwide. Each year, we host more than 700 distinguished guests, including top-tier industry leaders, entrepreneurs, innovative suppliers, financial analysts, and influential press members. This flagship event features a dynamic agenda packed with keynote speakers, influential panel discussions, and exclusive networking opportunities. www.beverageforum.com

Media contact

Marcus Edgar

Eureka Communications

marcus@eurekacomms.co.uk

Tel: +44 (0)7810 876 077