Circana has officially joined TikTok’s Marketing Partner Program in the measurement category, spotlighting its expertise in sales lift analysis.

This partnership highlights Circana’s Household Lift™ solution, which met TikTok’s high standards for advanced measurement tools. Together, they empower consumer packaged goods (CPG) advertisers to accurately gauge how TikTok campaigns influence offline sales, from driving incremental purchases to expanding household reach. With TikTok’s vast audience and Circana’s data-driven insights, this collaboration brings greater clarity to campaign performance—helping brands make smarter decisions, refine strategies, and unlock meaningful growth.