Marshal Cohen, Chief Retail Advisor at Circana, offers valuable insights into the evolving retail landscape in a new video now available on our site. Drawing upon his extensive expertise, Marshal explores how tariffs are impacting consumer behavior and retail trends across industries.

How Are Tariffs Impacting The Retail Industry?

From shifts in price sensitivity to changing purchasing priorities, the effects of tariffs are shaping the way consumers shop. Marshal discusses key patterns, including:

• Consumer Trade-Offs: How rising prices are leading to prioritization of purchases, store-brand adoption, or skipping purchases altogether.

• Seasonal Impacts: Insights into how the back-to-school season may be affected, particularly in categories like apparel, accessories, and household goods.

• Strategic Retail Responses: How retailers are adjusting pricing strategies to balance costs and maintain customer loyalty.

Understand How Tariffs Will Impact Consumer Demand & Spending with Circana's Tariff Insights

Understanding these trends is crucial for anticipating shifts in consumer demand and aligning business strategies accordingly. Marshal's expert analysis provides data-driven perspectives to help brands and retailers adapt and grow in today’s dynamic environment.

Get Quick Insights From Circana's Industry Experts

Get the story from Marshal Cohen and gain insights to guide your decisions.