Circana’s research shows consumers are doing right by their dads when it comes to celebrating Father’s Day. Nearly 72% of fathers surveyed said their families always get the day right. Our new report dives deeper into these trends and looks at consumer behaviors, gift preferences, and retail patterns to help brands and retailers better understand how families celebrate fathers.

Father's Day Consumer Behavior & Trend Report Highlights

• Channels such as home improvement stores, sporting goods retailers, and convenience stores enjoy noticeable Father’s Day spikes.

• Many dads want a break – and maybe a steak. Like moms, fathers in Circana’s survey ranked quality time as their top wish for the day.

• Retail categories like grills, hot dogs, frozen desserts, and alcoholic beverages see significant traffic boosts around Father’s Day.

• Practical gifts like tools, gadgets, and home appliances top dads’ wish lists but often go under-gifted.