Despite macroeconomic headwinds, nearly half of U.S. consumers snack three or more times per day, with the highest frequency among consumers between the ages of 18-44. Snacks are no longer just an indulgence – they fulfill a variety of consumer needs around convenience, wellness, and dietary goals. In this webinar, Circana’s Sally Lyons Wyatt shares the latest data about category growth drivers, how consumers are changing where they’re snacking, and more. 

Gain insights into U.S. consumer snacking behavior in this webinar 

Emerging opportunities: 

• Snacks with added probiotics for digestion are increasingly popular. 

• Social, experiential snacks, like bold new flavor mashups, are driving purchases, especially among younger consumers. 

Top growth categories: 

• Yogurt and yogurt drinks 

• Dried meat snacks 

• Crackers and frozen fruits

Trends driving the industry  

• Viral trends, protein-rich products, and convenience are shaping consumer choices.