The Canadian quick service restaurant (QSR) market is undergoing a significant transformation. Once dominated by major chains, smaller QSR operators are emerging as growth and innovation drivers. Our report explores the growth of global cuisine and the digital advances reshaping the industry.

Highlights:

• Smaller QSR operators are leading unit growth and expanding their footprint more rapidly than major chains.

• Gen Z and ethnic communities exert considerable influence on foodservice trends, favoring authentic global cuisine and brands aligned with their values.

• The rise of global cuisine acts as a powerful competitive advantage for smaller chains that offer authentic flavors major chains often struggle to replicate.

• Digital innovation, including online ordering and digital marketing, gives smaller operators an edge.

• Smaller chains and independents are mastering the art of on-premises dining experiences, tapping into consumers’ desire for more sociable and unique meal occasions.