This year is characterized by unprecedented shifts in consumer behavior and macroeconomic disruptions. 

Fresh foods are firmly at the intersection of this transformation, impacting shoppers, growers, shippers, manufacturers, retailers, and foodservice providers. This webinar will analyze how consumers adapt their purchasing habits in response to economic uncertainties and affordability challenges.

In this session, industry experts from FMI and Circana will: 

• Examine how pricing pressures and economic uncertainty influence consumer shopping habits 

• Reveal generational responses to key macrotrends in food & beverage and identify opportunities for fresh foods 

• Uncover strategies for suppliers and retailers to navigate current challenges by focusing on fresh food-driven occasions, from holidays to everyday meals 

• Explore immediate actions fresh foods manufacturers and retailers can take this summer 

This webinar is the second in Circana and FMI’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh foods space.

Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Kelly Krumholz, Perimeter Client Insights Consultant, Circana

Rick Stein, Vice President, Fresh Foods, FMI