Many forces affect the U.S. fresh produce and floral industries, from inflation and demographic shifts to climate change and the rise of health and wellness. With all this change, how do you identify opportunities for success?

In this webinar, industry experts from Circana and IFPA examine shopper behavior and retail performance within fresh produce and floral sales to reveal growth opportunities.

This webinar explores:

• The latest consumer trends impacting fresh fruits, veggies, and floral in 2025

• What to watch out for and consider in 2025

• A live look at the insights available via the IFPA/Circana Unify™ for Association portal, such as:

  • Retail sales performance

  • Shopper retail behavior

  • How to read, learn, and act on the insights

Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Carlos Salazar, Senior Analyst, Fresh Foods Group, Circana

Rachel Blake, Manager, Global Insights, International Fresh Produce Association