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Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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Understanding the Resilience of SNAP Shoppers

  • Enterprise40
  • Nov 12, 2024
  • 1 min read

Despite continued economic pressures, Supplemental Nutrition Assistance Program (SNAP) participants have demonstrated resilience over the past year. Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort.

 

This on-demand webinar covers:
  • SNAP household participation and spend compared to non-SNAP households

  • Top-ranked categories and channels among SNAP households

  • Performance of private brands versus name brands among SNAP and non-SNAP consumers

  • Category strategies that can assist retailers with the right assortments at the right price in the right stores

  • Ways to make affordable meals possible for SNAP consumers throughout the year





Enterprise40

Discover the latest behaviors of SNAP shoppers and uncover opportunities to support this valuable cohort...

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